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If you’re going to spend the time and effort to write blog articles on a regular basis, solving people’s problems will get you more respect, authority and love than most anything else you can do. Not to mention, it will give you a much larger following. Even though “Content Marketing” dates all the way back to the nineteenth century, in the last few years it has become the go-to strategy for winning customers.

Imagine, for instance, that your company makes solder. It’s that metal alloy that has a low melting point and is used to bond wires and electronic components together so electricity can flow through them. A pretty boring product, you might say. How can I write a blog about solder, you might ask.

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